Benefits to activate FlexiChannel  

 

  • Inventory can be sold in a differentiated ways (per distribution channel!)
  • Availability (per channel and product) can be specifically controlled
  • All bookings are assigned automatically - no more manual assignments and the room plan can be additionally optimized with Inventi-Flow.

Mapping – Defining the Sales Strategy 

I can include the products in the existing sales plans. It is not necessary to set up a separate sales plan for this, unless it is a sales plan that is offered via the OTAs but was not previously required for direct business.

Strategically, I can decide whether I want to 

  1. Map each individual sales plan with the corresponding plan in the Channel Manager or
  2. I only want to map my basic rate and set up the dependencies of the other rates directly in the Channel Manager.
  3. A combination of both

 

Reasons for a) This strategy is useful if you

  • want to grant different discounts per sales plan at different times
  • you want to handle the availability of individual sales plans differently (e.g. the daily rate is closed, but the non-refundable rate is still open and at a different price)

 

Reasons for b) This strategy works if you

  • generally, regard the daily rate as your "lead rate" and no longer want to sell all the rates linked to it if you do no longer sell the daily rate
     

Reasons for c) This strategy is supported by the fact that 

  • you actually set certain rates depending on the daily rate (such as my non-refundable rate) but maintain a fair rate or promo rate separately, for example, and can and want to offer these as a fair rate or promo in the OTAs.

 

Price Strategy

The pricing strategy is also derived from the sales strategy. This must either be adapted for only one sales plan per product or in each sales plan that is handled individually.

For the pricing strategy, you can decide whether to set up a product-based price, to take the pricing from the PMS (only if the hotel uses an external revenue management tool that determines the prices for the categories) or to import the basis of the price from an existing other product (in this case from the category price MRFC).

At the same time, the price adjustment should also be made here, which is determined as the basic price for sales in the OTAs. For example, many hotels increase their category price by x% to cover the commission costs to some extent.